[CONTENT DESIGN]
Loblaw Digital - PC Optimum pcogo
Overview:
pcogo introduced a new in-store shopping experience for PC Optimum members, moving the scanning process into the shopping journey to create a faster, more seamless checkout. I helped develop content that introduced the feature, guided members through it, and supported ongoing adoption across email, push notifications, in-app messaging, FAQs, and web content. Each touchpoint served a different purpose, but they all shared the same goal: create language that felt clear, approachable, and easy to follow from first scan to final checkout.
My role:
- Content Design
- UX Writing
- Copywriting
- Content Strategy
- Cross-functional Collaboration
Focus areas:
Building a connected experience
Creating consistent messaging across app experiences, lifecycle communications, educational resources, and in-store touchpoints to deliver a cohesive customer experience.
Simplifying complexity
Translating loyalty features, program information, and customer journeys into language that felt approachable, intuitive, and easy to understand.
Writing across channels
Adapting messaging for digital products, marketing campaigns, FAQs, and physical signage while maintaining a consistent voice across every touchpoint.
Building a connected experience
Creating consistent messaging across app experiences, lifecycle communications, educational resources, and in-store touchpoints to deliver a cohesive customer experience.
Simplifying complexity
Translating loyalty features, program information, and customer journeys into language that felt approachable, intuitive, and easy to understand.
Writing across channels
Adapting messaging for digital products, marketing campaigns, FAQs, and physical signage while maintaining a consistent voice across every touchpoint.
