connect2me:
JJ Bottineau

Hi there!  

I'm JJ, and I appreciate you taking the time to read about me.

I’ll keep it short(ish):

In the bustling hub of downtown Toronto, I've carved out a niche as a copywriter and creative, turning diverse ideas into engaging stories and strategies. My professional path has been punctuated by significant roles that have not only shaped my expertise but have also left a lasting imprint on the brands I've touched.

As part of the team at JDSF Retail Canada Ltd., I had the privilege of shaping the content direction for a trio of distinguished e-commerce retailers: Livestock, size? and JD Sports. It was here that I deepened my skill in creating cohesive, strategic content that not only engaged audiences but also drove brand growth and conversions.

Outside of my corporate journey, I've thrived as a freelancer, lending my voice to Complex's cultural discourse, and as a consultant, where I've shared my insight with brands seeking to make their mark — including Momentum, Manjula, The MVP Project, and With.

Here’s what I do best:

  • Deploy strategic content development to propel brand growth.
  • Craft engaging stories that forge strong audience connections.
  • Lead teams to create cohesive, brand-aligned content narratives.
  • Drive operations with an eye for detail and a strategic mindset.

With a vision to weave the threads of narrative into a tapestry that captivates and compels, I'm on the lookout for new opportunities to fuse strategy with storytelling. If you're seeking to elevate your brand's story, let's connect and create something impactful.