[CONTENT DESIGN]
Loblaw Digital - PC Optimum Summer Insiders Report 2026
Overview:
The Summer Insiders Report brought a season's worth of personalized offers, rewards, and insights into a single curated experience in the PC Optimum app. My contribution focused on shaping how that information was presented, writing copy that helped members discover, understand, and engage with content throughout the experience. From high-level messaging to smaller moments of guidance, the goal was to make personalized content feel relevant, approachable, and easy to explore.
My role:
- Content Design
- UX Writing
- Copywriting
- Campaign Strategy
- Information Architecture
Focus areas:
Organizing information
Structuring personalized content into an experience that felt intuitive, digestible, and easy to explore without overwhelming the customer.
Designing for engagement
Helping members discover offers, rewards, and seasonal insights through thoughtful content hierarchy, purposeful messaging, and intuitive navigation.
Making personalization feel personal
Presenting dynamic content in a way that felt relevant, approachable, and easy to act on, while creating a more engaging in-app experience.
Organizing information
Structuring personalized content into an experience that felt intuitive, digestible, and easy to explore without overwhelming the customer.
Designing for engagement
Helping members discover offers, rewards, and seasonal insights through thoughtful content hierarchy, purposeful messaging, and intuitive navigation.
Making personalization feel personal
Presenting dynamic content in a way that felt relevant, approachable, and easy to act on, while creating a more engaging in-app experience.
