[INTERACTIVE EXPERIENCE]
Loblaw Digital - Maxi-Arcade Tap Tap Game
Overview:
Interactive experiences rely on clear communication as much as engaging gameplay. For Maxi-Arcade Tap Tap, my work focused on shaping the messaging across gameplay, promotional assets, and customer communications, helping players move confidently through the experience from beginning to end. The result was a rewards experience that felt approachable, intuitive, and easy to enjoy.
My role:
- Content Design
- UX Writing
- Copywriting
- Interactive Experience Design
- Customer Engagement
Focus areas:
Guiding the experience
Writing clear, intuitive messaging that helped players understand the game quickly and move confidently through every stage of play.
Reinforcing rewarding moments
Creating feedback, progress, and promotional messaging that made earning entries feel satisfying while encouraging continued participation.
Balancing play with clarity
Combining instructional copy, UI messaging, and promotional content to create an experience that felt engaging without becoming confusing.
Guiding the experience
Writing clear, intuitive messaging that helped players understand the game quickly and move confidently through every stage of play.
Reinforcing rewarding moments
Creating feedback, progress, and promotional messaging that made earning entries feel satisfying while encouraging continued participation.
Balancing play with clarity
Combining instructional copy, UI messaging, and promotional content to create an experience that felt engaging without becoming confusing.
